Post by account_disabled on Oct 14, 2023 5:04:45 GMT
Millennials were the most racially and ethnically diverse generation to emerge in American history. That is until the following generation — often dubbed Gen Z or post-Millenials — came along and took that title.Being intentional is more important than being brilliant.”These sage words come from Sangram Vajre, co-founder of Terminus and best-selling author.In his new book, MOVE: The 4-Question Go-To-Market Framework, Sangram makes a compelling case that the challenge at hand for B2B business leaders the world over is not the lack of brilliance from the top down; it’s the need for more intentionality when it comes to going to market.While on its face, going to market may seem to simply describe how a company convinces customers they need the product or service being sold, Sangram notes, “we all know that’s not the case.”
Marketing Book Worth a Look MOVE Phone Number List The 4-Question Go-To-Market Framework, by Sangram Vajre & Bryan Brown book coverWhy 'MOVE' Matters to B2B MarketersIn MOVE, Sangram and his co-author Bryan Brown talk about the three stages of business growth every C-suite leader must navigate throughout the life of their company: Ideation. Transition. Execution.Of course, merely surviving each one is not good enough. In order to thrive, leaders need to evolve, and — when necessary — transform.MOVE offers C-suite execs a peek into the next five years of big growth potential for B2B companies, providing a blueprint to answer these four key questionsAs Sangram and Bryan reveal, successful implementation is no easy feat. In fact, it’s often where companies get stuck. During an interview with Demand Gen Report, Sangram said, “I’ve written a couple books before that focused on helping marketing and sales thrive, and I realized that most companies don’t fail because they have bad vision or a bad team; they fail because they have a bad GTM process.”
Bottom line: GTM is not a strategy nor a project. It’s a process — and if companies don’t think it through methodically, they’re setting themselves up for failure.
MOVE provides a scorecard, templates, and a playbook to help readers recognize where they are in the three Ps — “Product, Problem, and Platform” — and how to assess the next steps. Through the journey, you’ll find insights for your marketing and sales teams to save money by acquiring more buyers faster at a lower cost.You’ll come away from the course with a firm understanding of what inclusive language really means and how your organization can get aligned on its principles.The future generations of buyers, professionals, and communities are increasingly multicultural. They are also more diverse and fluid in terms of gender, sexual orientation, and other identity traits.
Marketing Book Worth a Look MOVE Phone Number List The 4-Question Go-To-Market Framework, by Sangram Vajre & Bryan Brown book coverWhy 'MOVE' Matters to B2B MarketersIn MOVE, Sangram and his co-author Bryan Brown talk about the three stages of business growth every C-suite leader must navigate throughout the life of their company: Ideation. Transition. Execution.Of course, merely surviving each one is not good enough. In order to thrive, leaders need to evolve, and — when necessary — transform.MOVE offers C-suite execs a peek into the next five years of big growth potential for B2B companies, providing a blueprint to answer these four key questionsAs Sangram and Bryan reveal, successful implementation is no easy feat. In fact, it’s often where companies get stuck. During an interview with Demand Gen Report, Sangram said, “I’ve written a couple books before that focused on helping marketing and sales thrive, and I realized that most companies don’t fail because they have bad vision or a bad team; they fail because they have a bad GTM process.”
Bottom line: GTM is not a strategy nor a project. It’s a process — and if companies don’t think it through methodically, they’re setting themselves up for failure.
MOVE provides a scorecard, templates, and a playbook to help readers recognize where they are in the three Ps — “Product, Problem, and Platform” — and how to assess the next steps. Through the journey, you’ll find insights for your marketing and sales teams to save money by acquiring more buyers faster at a lower cost.You’ll come away from the course with a firm understanding of what inclusive language really means and how your organization can get aligned on its principles.The future generations of buyers, professionals, and communities are increasingly multicultural. They are also more diverse and fluid in terms of gender, sexual orientation, and other identity traits.