Post by account_disabled on Nov 5, 2023 4:17:14 GMT
New Call-to-action Why content marketing management cannot be neglected? The shared contents do not just represent a window on the company's activities and authority in its market. Corporate communication is integrated into a web marketing plan which aims to attract target traffic to the company website , convert, qualify leads and bring them closer to purchasing. Who should take care of these activities, the internal marketing team or a partner agency? Let's try to give an answer, dispelling some false myths.
Only the company can create technical content Very often, companies believe that only wedding photo editing service internal resources can deal with strategy and content marketing. This is because it is believed - and it is understandable - that the topics to be discussed and the tone of communications are part of a sort of exclusive intellectual property of the company. While on the one hand it is true that an external professional, not experiencing a reality at 360 degrees, cannot know some dynamics in detail; on the other hand, when it comes to content marketing, it is necessary to focus on different and fundamental aspects to speed up.
The purchasing process. content marketingToo specific topics and technicalities, contrary to what one might think, do not offer any added value to the effectiveness of the content strategy . Here are some activities, very often overlooked in companies, but decisive for improving it: definition of marketing objectives description of the buyer's journey choice of keywords to target review of the site from an SEO perspective creation of a company blog regular production of articles planning of video and graphic content integrated management of corporate social networks analysis and monitoring of activities continuous optimization based on results As you can imagine, 100% dedicated coordination should be ensured.
Only the company can create technical content Very often, companies believe that only wedding photo editing service internal resources can deal with strategy and content marketing. This is because it is believed - and it is understandable - that the topics to be discussed and the tone of communications are part of a sort of exclusive intellectual property of the company. While on the one hand it is true that an external professional, not experiencing a reality at 360 degrees, cannot know some dynamics in detail; on the other hand, when it comes to content marketing, it is necessary to focus on different and fundamental aspects to speed up.
The purchasing process. content marketingToo specific topics and technicalities, contrary to what one might think, do not offer any added value to the effectiveness of the content strategy . Here are some activities, very often overlooked in companies, but decisive for improving it: definition of marketing objectives description of the buyer's journey choice of keywords to target review of the site from an SEO perspective creation of a company blog regular production of articles planning of video and graphic content integrated management of corporate social networks analysis and monitoring of activities continuous optimization based on results As you can imagine, 100% dedicated coordination should be ensured.